Do Your Customers Know, Like & Trust You?
There are four P's of marketing (Product, Price, Place, and Promotion) that is designed to increase sales. However, without adding value to your prospective customers, it is pointless. As Janet Jackson used to sing, "What have you done for me lately!" People are looking to see what you can bring to the table versus your competitor and price alone will not be enough to create a sale. Since most people buy on emotions, it's important to build a relationship by getting to know your customers instead of trying to sell your products and/or services to them. Of course, this will take patience, resources and time, which you may not have an abundance of since you're busy growing your business.
Studies have shown that most people do business with people that they connect with. One of the most powerful marketing tool for any business owner is “Blogging.” However, many people may have difficulties trying to figure out where to start, what to write about and/or find the time to conduct research to complete the project.
You may write about your market/industry, although writing out a topic you're passionate about, makes blogging a lot easier. Blogging allows others to get a sneak peek into your world and will ultimately connect you with your customers to establish the “Know, Like and Trust” factor… so keep Blogging!
An Executive Virtual Assistant is like having an extra pair of hands without hiring an actual employee. As a small business owner, an extra pair of hands would be a welcoming asset. The benefits of contracting an Executive Virtual Assistant is enormous. You only pay for the time you need to get the project done without the responsibilities and overhead costs associated with hiring a permanent full-time and/or part-time employee. There are so many marketing tasks/projects you can outsource to a virtual assistant (see previous blogs published by Harlem World Palm Consulting | VA) to add value to your prospective and existing customers.
Learn more on how an extra pair of hands from Harlem World Palm Administrative Consulting | VA may assist you with this and other tasks that will free your time to grow your business.